“IMW improves environments, creating a way to live in art. By using considered design we can make spaces with meaning & minimise human’s negative impact on the planet.” Ita Maude Wooller, founder.

Drawing on years of rigorous training & experience IMW's aim is to compose objects in time and space in a way that enhances people’s experiences of their environment and, by extension, their existence.

IMW’s artistic education is cross-disciplinary. After graduating from Central Saint Martins’ fine art sculpture department, Maude Wooller trained with top textiles technologists before undertaking an MA in Interior Architecture at the RCA.

Over the last 2 decades, Maude Wooller has cultivated a successful creative practice designing while providing professional creative direction to innovative high end brands.

While creating and curating art objects, installations and experiences, Maude Wooller unites conceptual thinking and diagrammatic resolution with rigorous analysis into the use of materials.

IMW directs a successful arts & design business. This business has serviced leading global brands such as Nike, Rapha and Dr. Martens.

IMW creates new ways to enable the participant to absorb the 'intention' of a space into their whole being through experiencing its component parts.

Get in touch to chat. IMW’s projects are bespoke to your needs. me@StudioIMW.com      

Photography by Genevieve Lutkin & Rankin